PROFESSIONAL EXPERIENCE

Pistola Denim, Vernon

Design Director - Women’s Denim

2022 - Current

.Lead women's design team starting with concept into SMS
.Translating high fashion trends into commercial product driven margin growth
.Giving direction to designers with fit, construction and wash when concept sketching
.Giving design expectations to P.D and overseas / domestic vendors for seasonal product
.Partnering with Sr. Director of merchandise to create fast track product and profitable season collections.
.Elevating our core assortment to be 100% laser for a Eco-finish.
.Attend production fittings to make sure product is to company status of quality/working with tech teams to give directions on final specs
.Collaborate with other division lead designers to work on overall concept for company per season. Work closely with all company .divisions (Creative Director, Production, P.D, Director of Merchandise, Art director, Director of E com, and VP of Sales )
.Present mood boards for concept stories, denim and dye techniques so team can develop with R&D Work on creating a tier .system basics, commercial fashion and top tier fashion for every season
.Lead with pushing more relevant and forward fits along with fabrics and washes for a more elevated feel Work with sales, merchant and creative director on creating core seasonal washes for main line
.Work with executing our Sku plan per season to meet company planned goals.
.Work with mills to develop custom fabrics, and introduce new innovative fabric technology.
.Create mood boards for seasonal wash direction to work with P.D on developing seasonal washes with Asia vendors. Work with .Production Manager to review and give comments on all P.P submits before production fitting.
.Give seasonal presentation to internal company and sales about inspiration, technique, fits and selling points for women bottoms
.Shop for inspirational garments, fits, concepts, vintage washes. Research competitive market, collaborate with marketing teams to convey message to consumer

AG JEANS South Gate

Denim and Woven Senior Designer 2019-2022

.Lead women's design team for woven's and denim from concept to production

.Keeping cohesiveness between Denim and Woven

.Attend production fittings to make sure product is to company status of quality

.Collaborate with other division lead designers to work on overall concept for company per season

·Work closely with all company divisions. Creative Director, production VP of sales

·Present mood boards for concept stories, denim and dye techniques so team can develop with R&D

·Work on creating a tier system basics, commercial fashion and top tier fashion for every season

·Lead with pushing more relevant and forward fits along with fabrics and washes for a more elevated feel

·Work with sales, merchant and creative director on creating core seasonal washes for main line

·Lead R&D team and give direction for treatments and new innovative concepts to enhance fabric capabilities that can be presented to market that are production friendly

.Execute sku plan per season

·Work with designers to create exclusives packages for our major accounts Nordstrom’s, Bloomindales, Saks, ShopBop

·Give seasonal presentation to internal company and sales about inspiration, technique, fits and selling points for women bottoms

·Working with full package companies out of turkey to create stable relationship for fashion styles

·Created basic essential leather program with India for our retail stores

·Shop for inspirational garments, fits, concepts, research competitive market

.collaborate with marketing teams to convey message to consumer

.Attend denim fabric shows Amsterdam kingpins

.International travel to kick off concept

HUDSON JEANS Commerce

SR. Women’s Designer 2015-2018

·Work on full women’s collection consisting of Bombers, Leather, trench coats, jumpers, knits, fashion bottoms and Denim

.Leading design team and all design components

.Lead production fittings and keeping close communication with Merchants on final approved fits

·Work closely with all company divisions. Creative Director, V.P of Merch and Design, Wash, sales, pre-production

·Create seasonal direction for concept, color, wash, fit and prints working closely with my Design associate to present to director

·Recognize shift in market from basic to novelty denim and introduced a new Ready to Wear essentials program consisting of knits French terry over dyes and treated garments with printing and embroidery

·Help the business grow in quality and design esthetic in product and message to consumer

·Work with fabric mills on selecting core and seasonal fabrics for main line, off price and RP programs

.Travel to Mexico to work on developing core and fashion denim washes per season

·Work with wash team to give direction and brainstorm together for treatments and new innovative fresh concepts on how to manipulate indigo to enhance fabric capabilities to present to market

.Work closely with Merch team and have constant communication to execute sku plan per season

·Work closely with V.P or Merch to create exclusives packages for Nordstrom’s, Revolve, Selfridges

·Doubled the sales for Spring 17” from LY. Was the biggest booking season in the past 3 years.

·Give seasonal presentation to internal company and directors about inspiration, technique, fits and selling points

·Work with internal P.D teams to get full package protos from overseas vendors

·Created basic essential leather program with China/India for international market

·Shop for inspirational garments, fits, concepts

.Attend denim fabric shows N.Y kingpins

.create washes with Candiana development center in Los Angeles

SUNSET LEATHER Hollywood

Director of Design and Brand Innovation. 2013-2014

·Created inspiration/mood boards and direction to cater to our top leading accounts

·Designed development samples until it was fit approved with pattern maker and sample room

·Worked with Leather engineer to create leather finishes, treatments, new innovative leather manipulation

.Give direction to designer to sketch concepts per division

.Manage pattern makers sample room

·Attend P.V to research trend, fabric, and leathers for development season

·Work with oversea Tannery’s to achieve proper leather weights and hand feel

·Work on costing and BOM once development was picked up and offered on main line

·Work with CEO to create new relationships with new accounts

.Attend design kick offs with NY accounts to start developing leather concepts

J BRAND JEANS Los Angeles

Women’s senior Designer 2009-2013

·Managed design team of 5

·Create seasonal concept boards, inspiration boards, for trim, fits and washes, create flat sketches with detail

·Recognize shift in the market from basic to novelty denim and introduced a successful novelty program

·Help business grow from 50 million to 160 million in between 2010-2013

·Introduced stretch leather program. Created core basics then introduced novelty that was a 20 million dollar gain

·Work with fabric and wash director to create new and innovative techniques and follow up to successful washes that checked from previous seasons.

·Work with marketing team approve images to be released for lookbook and make sure color and fit had company integrity

·Work with Global P.R manager to pick styles to gift to celebrity and magazine placements and ensure samples were delivered

·Work closely with sales team to create exclusives for proper accounts to meet quarterly sales.

·Be present in all fittings and approve fits to later be passed to pre-production

·Give seasonal presentation to the internal company and international sales team to kick off the season. Talk about inspiration, technique, fits and selling points.

·Travel international to shop for inspiration and emerging trends.

·Create yearly calendar to keep the team on track.

·Create and developed novelty embroidery, studding, printing, domestic and overseas.

·Designed in partnership with international design houses on seasonal collaborations (Proenza Schouler, Hussien Chalayan, Henry Duarte, Christopher Kane.)

Women’s associate Designer 2006-2008

Create pattern blocks /specs for core fits to be introduced in various fabrications, washes, novelty techniques

·Work with wash technician to develop washes to present for design kick-off meetings.

·Work with sample room manager to create development mockups to present for design kick-off meetings.

· Coordinate all design aspects. Development, samples, dupes, pre-production, first fit, exclusive and novelty.

·Manage sample room

· Work with trim vendors to create trim assortment in different finishes, complete trim package.

·Manage and track dupes. Cut/sew/ send to wash distribute to showrooms for seasonal trade shows.

·Create tech packs and sketches on illustrator and Photoshop

·Design and participate in design kick off

·Work with P.R and coordinate samples for celebrity gifting

·Travel to create wash development with Bart Sights team for seasonal kickoff

TAVERNITI SO JEANS Los Angeles

Women’s Assistant Designer 2005-2006

·Work with laundries to develop color and wash technique

·Domestic vintage shopping for design inspiration

·Handel vintage one of a kind capsule. Sourcing development and production

·Create samples and help organize runway show for L.A fashion week

·Cut and sew dupe samples and blanks

·Speak garments before and after wash

·Create and maintain a wash library

ADVANCED T'S Los Angeles

Production Assistant 2003-2005

·Assist production manager developing knit garments for various accounts

·Work with pattern maker to make changes after fittings

·Work with silkscreen company to burn screens and make development samples

·Oversee production

·Cost garments and creating BOM for product

EDUCATION

Los Angeles Trade & Technical College, Los Angeles, CA 2003, Associates degree in fashion Design

Areas of Expertise

Creative direction Bilingual Management Fabric knowledge

Innovation & Speed Driving Lower Costs Technical Skills Fit

Team Building Sewing/Patterns wash and dry process Current trends